• Marketing & Public Relations Manager
    • Full Time
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Job Description

Skills Required: Marketing, Public Relations

APrivacy Limited (Hong Kong)



Position Description


Reporting to the Chief Marketing Officer (CMO), the Marketing & Public Relations Manager will be responsible for working with the CMO to develop the company’s global marketing and public relations strategy and implement its execution.




Strategy, Vision and Leadership

· Contributes to the development of APrivacy’s strategic goals and objectives as well as the overall implementation of the main marketing and public relations components within the Marketing team

·  Works with the Chief Marketing Officer on the overall strategy

·  Works with other key members of senior management on marketing, public relations, content, branding strategy and execution

· Maintains continuous lines of communication with team members

· Represents the organization externally, as necessary, particularly in marketing matters



·  Minimum five years of experience in marketing and public relations management roles

· Develops and executes strategic PR campaigns to build brand awareness and support the growth of APrivacy’s priority sectors

· Manages media outreach to promote thought leadership reports and profiles as industry expert on trends across tier one media

·   Plans and manages press events; writes press materials, website content, flyers, external messages; provides media-training to partners

· Delivers high-quality writing and editing support on marketing material, web content, executive talking points, thought leadership, etc.

· Secures and drives marketing opportunities via speaking engagements at chambers, conferences, leadership Q&A columns and opinion articles in top-tier publications and professional bodies

·         Monitors, measures and shares campaign results; strives to improve offline and online PR campaigns to deliver tangible outcomes

·         Develops social media strategies for report launches and actively campaigns across digital channels to build brand engagement and thought leadership status online

· Proven strategic response and implementation in crisis and issues management

· Exceptional ability to build strong and trusted relationships with senior stakeholders and articulate marketing vision with clarity, consistency and decisiveness

· Self-reliant, great problem solver, results oriented

· Passion about working in international markets

· Previous experience in banking and/or luxury goods channels would be beneficial

· Ability to speak Mandarin and/or Cantonese considered a significant asset

About APrivacy

APrivacy provides the banking and finance industry with an information security and tracking service anywhere, any time and on any device. APrivacy’s enabling technology allows banks to drive new revenues, reduce risk and support compliance efforts.APrivacy’s patented solution empowers bankers to communicate and share information with their clients using the devices they prefer (iPhone, Android, etc.) via the channels they prefer (Gmail, Outlook, Dropbox, etc. ) and the medium they prefer (Email, PDF, PPT, Word, Excel, etc. ).With APrivacy financial institutions achieve a level of control on their information they previously did not have, such as retrieving emails or documents even after they have been sent and/or downloaded onto a client’s device.Additional controls include blocking a recipient from forwarding, printing, saving information and geo-fencing protection . Everything is supported by strong data analytics and audit trails.APrivacy’s patented solution satisfies the banking industry’s most strict security and compliance requirements whilst enabling seamless and enjoyable client communications.
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